Nabili na ang kumpanyang Native Instruments, ang creators ng Traktor DJ software. Ang bumili nito ay ang InMusic Brands, isang malaking korporasyon na may ari ng mga bantog na DJ brands tulad ng Rane, Numark, at Denon DJ.
Nabalita kamakailan ang preliminary insolvency proceedings ng Native Instruments, na isang senyales ng namumuong krisis sa kumpanya.
Ibig sabihin nito ay limitado ang magagawang mga desisyon ng Native Instruments, lalo na pagdating sa mga bagay na pinansyal. Mayroon din itinakdang administrador na susuriin ang kumpanya para malaman kung ano ang dapat gawin para umayos ang pinansyal na kalagayan nito.
Ngayon na nabili na ng InMusic ang Native Instruments, maaaring nabigyan ng lifeline ang Traktor kasama ang iba pang mga software nito tulad ng Komplete, Kontakt, pati Izotope. Subalit wala pang balita kung ano ang aktwal na plano ng InMusic pagdating sa mga produkto ng Native Instruments sa ngayon.
Malapit sa puso ng maraming digital DJ ang Traktor dahil ito ang pinakaunang commercial digital DJ software. Nilabas ito nung taong 2000, at sa 2003 nilabas ang groundbreaking na Traktor Final Scratch, ang pinakaunang digital vinyl system sa mundo.
Naging laganap ang pag gamit ng Traktor noong early 2010s dahil sa paglabas ng mga DJ Midi controller. Ibig sabihin nito ay pwede mo nang i-map yung mga controls ng Traktor doon sa DJ hardware mismo.
Isa sa mga pinakasikat na controller nung panahon na yun ay ang Vestax VCI-100 na pinasikat ni Ean Golden ng DJ Techtools. Ito ang nagsimula nung movement ng “controllerism” o ang paggamit ng Midi controller sa pagdi-DJ.
Basahin ang buong pahayag ni Nick Williams, CEO ng Native Instruments:
To our friends, artists, partners, collaborators, and community:
After three months of hard work, and three months of extraordinary loyalty from you, I am pleased to share that a definitive agreement has now been signed for Native Instruments to be acquired by inMusic.
Two iconic music technology companies, with decades of shared respect for this industry and the people who make music in it, are coming together to build something greater than either could alone. Our NKS hardware and MPC Editions collaboration last year was the beginning of this story. Today, we look ahead to a common future.
inMusic has spent three decades building and growing the brands that creators rely on every day — Akai Professional, Moog Music, Denon DJ, Numark, Rane, M-Audio and more. They understand what it means to build tools that musicians love. And they understand what Native Instruments means to our customers and community.
What this means for our community
The products, platforms, and brands you rely on continue. Native Instruments, iZotope, Plugin Alliance, Brainworx — all of it continues. Our teams continue to build, ship, and support every day.What happens next
We are working towards the transaction completing in the coming weeks. Between now and then the business continues to operate normally, and we will share more about the integration as we have it.As Jack O’Donnell, CEO of inMusic, put it: “Our commitment is simple: continued investment across all brands and product lines, and a long-term focus on innovation that serves creators at every level. The tools you rely on today will keep working, and the tools you will rely on tomorrow are actively being built.”
This is the fresh start we have been working toward. Thirty years of building tools for creators, and now a new chapter with a strong partner who has spent just as long dedicated to this industry.
The loyalty you have shown us through one of the most challenging periods in Native Instruments’ history is something we will not forget. From the partners who supported us, to the artists who kept creating, to the customers who kept showing up — thank you so much.
This moment belongs to all of you as much as it does to us. Thank you for standing with us.
Nick
Ano sa tingin niyo, OK ba to para sa Traktor at sa iba pang produkto ng NI tulad ng Kontakt pati Komplete? Para sa akin medyo OK parin to kasi walang flagship DJ software yung inMusic.
Yes, meron silang Engine DJ pero it’s more of a library management and exporting app (tulad ng rekordbox) while Traktor is a full-fledged DJ app!